Nov 07, 2018 major sports teams are currently sponsored with pepsi products. They havent addressed or found a healthier solution yet. Pepsico swot analysis matrix step by step weighted swot. Coca cola is the worlds largest beverage company with a solid financial position making it a major force in the food and beverage world and so the name recognition in itself gives the company great power to maintain and introduce products in places and customers that may be a. The company specializes in athletic wear, providing footwear, apparel, athletic equipment, and accessories. Specifically, swot is a basic, analytical framework that assesses what an entity. Mehwish sidra bashir umer rabbani samiullah slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Consistently strong financials and dividend payout. Pepsico, which formed in 1965 through the merger of pepsicola and fritolay. This is a swot analysis analyzing the strengths, weaknesses, opportunities and threats before. Product in spot light pepsi cola swot analysis of pepsi. Nikes primary goal is to supply athletes with exceptional products.
Its the second most important factor in swot analysis of coca cola as it will shape the future of the companys strategy. Pepsico portfolio is large and it comprises 22 brands in food, snack and beverage industry. Pepsi and cocacola companies boast of having two of the most recognized and preferred or desired beverages. Swot analysis alternately slot analysis is a strategic planning method used to evaluate the strengths, weaknesseslimitations, opportunities, and threats involved in a project or in a business venture. Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. Its swoosh symbol is easily recognized by everyone. Swot analysis of pepsico the following table shows the internal and external factors affecting the market opportunities for pepsico. The swot analysis framework identifies the strengths and opportunities that the firm can tap to address its weaknesses and business threats. It is headquartered in new york and employed about 274,000 people as of december 28, 20. Feb 24, 2020 swot analysis is a process that identifies an organizations strengths, weaknesses, opportunities and threats. Coca cola is a brand which is present in households, shops, hotels, offices, etc. Its investment in digital has started paying off and the fantastic financial results of 2017 were a result of the efforts it made over the past five years. It also aims to look into the opportunities the company should explore and the threats it should keep an eye on. Swot analysis of pepsico target market strategy strengths pepsico has several target markets.
Swot consists of examining the current activities of the organisation its strengths and weakness and then using this and external research data to set out the opportunities and threats that exist. Strong brand identity cocacola is a highly popular brand with a unique brand identity. In 2017, pepsico continued to deliver strong performance and shareholder returns with 2. Swot analysis is a vital strategic planning tool that can be used by pepsico managers to do a situational analysis of the company. Pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic, social, and technological factors. Pepsico swot analysis, india the recipe for pepsi the soft drink, was first developed in the 1880s by a pharmacist and industrialist from new bern, north carolina, named caleb bradham who called it pepsicola in 1898. Swot analysis of pepsico 907 words 4 pages introduction according to the oxford dictionary a swot analysis is a study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats. The following table shows the internal and external factors affecting the market opportunities for pepsico. Nov 16, 2018 its investment in digital has started paying off and the fantastic financial results of 2017 were a result of the efforts it made over the past five years. Pepsi vs cocacola financial analysis essay 2063 words. Nov 16, 2018 pepsi is a global brand and operates in more than 200 countries.
The biggest strength of the company lies in the ability of its multinational branding. Pepsico has always had a rivalry with cocacola products. This is not an example of the work produced by our essay writing service. If you continue browsing the site, you agree to the use of cookies on this website. For all people who just want a drink they produce bottled. Industry analysis the beverage industry analysis gives a synopsis of the trends in the industry that cocacola is a part of. Swot stands for strengths weakness opportunities threats. It was also awarded highest brand equity award in 2011 by interbrand. Established in 1965 when pepsicola and fritolay shareholders merged their salty snack icon and soft drink giant. This paper included a comprehensive pestal and swot analysis of coca cola company for guidance of students and scholars.
While cocacola are attempting to improve the sustainability of their product design by utilising recycled materials in their production of bottles, critics warn that this is a halfhearted response at rectifying the organisations brand image when a lot of the time, it is the distinctive bottles of cocacola that wash up on the beaches sauven, 2017. It aims to look into the strengths and the weaknesses of pepsico. Swot consists of examining the current activities of the organisation its strengths and weakness and then using this and external research data to set out. Major sports teams are currently sponsored with pepsi products. Pepsico swot analysis 5 key strengths in 2020 sm insight. But unlike pepsi, which has branched away from the sodaonly model of revenue, cocacola has yet to develop a food or snack. Pepsico owns and markets some of the most recognizable global brands, including pepsi, tropicana, gatorade, mountain dew, aquafina, lays, doritos, cheetos and many other popular brands. As a global company, pepsico must address the issues shown in this swot analysis to minimize barriers to its global performance. Financial analysis of pepsi and coca cola synopsis of companies pepsi and cocacola companies boast of having two of the most recognized and preferred or desired beverages in the whole world. Pepsi is also focused on csr and sustainability to maintain a great image and good reputation. Pepsico has succeeded in maintaining a healthy balance sheet with strong financials successively year after year. It is important to specify that pepsico portfolio comprises 22 brands including pepsicola, lays, mountain dew, gatorade, tropicana and others, and the table 2 above specifies pepsico target customer segment in general by focusing on the common characteristics of positioning of brands within pepsico. Pepsico swot analysis detailed swot analysis of pepsico. Pepsico started with a formula for a carbonated beverage and has expanded its product line to include snacks products, other noncarbonated beverages, and food products.
They make drinks like gatorade for athletes, and ready to drink coffee and energy drinks for college students and workers. Swot analysis conducting a swot analysis of pepsico will determine the current status and strength for a potential investor. Pest analysis of pepsico business and swot analysis. Swot analysis is based on thorough analysis of business corporation, product category competition, customers and products identifies and evaluates the internal strengths and weaknesses of the company well as its external threats and oppurtunities. It was found by bill bowerman and phil knight in the year 1964. Coca cola is the worlds largest beverage company with a solid financial position making it a major force in the food and beverage world and so the name recognition in itself gives the company great power to maintain and introduce products. Branding one of pepsicos top brands is of course pepsi, one of the most recognized brands of the world, ranked according to interbrand. Highest brand equity cocacola is undoubtedly one of the most renowned brands with the highest brand equity. In 2010 the company acquired its two largest bottlers, pepsi bottling group and pepsiamericas. May 09, 2016 pepsico segmentation, targeting and positioning. Jun 27, 2018 pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic, social, and technological factors.
The demand for healthy drinks and foods is still at its nascent stage and is growing exponentially, the need of the hour is to capitalize on this opportunity and grab the maximum. Pdf cocacolaco swot analysis kenny nguyen academia. It involves specifying the objective of the business ventur. For a brand of this size, the social and cultural factors become even important. Pepsi has been termed as the company of the youth due to its capability to direct great advertisements. Mountain dew, diet pepsi, lays, doritos, tropicana, gatorade, and quaker. The swot analysis report consolidates internal and external analysis. Swot analysis is a strategic planning tool that can be used by pepsi managers to do a situational analysis of the organization. Apple products have innovative and distinct features for each of its range of products. Jan 10, 2020 pepsico owns and markets some of the most recognizable global brands, including pepsi, tropicana, gatorade, mountain dew, aquafina, lays, doritos, cheetos and many other popular brands. Pepsis products are available in some 200 countries. Pepsico segmentation, targeting and positioning research.
You name it, and the place would have heard of coca cola. Swot analysis is a technique much used in many general management as well as marketing scenarios. Swot analysis is a process that identifies an organizations strengths, weaknesses, opportunities and threats. Pepsico diversification strategy in 2008 name course instructor name date pepsico diversification strategy in 2008 pepsico history pepsico is the second largest snack and beverage company in the world. Pepsi is a global brand and operates in more than 200 countries. The company operates in the americas, europe, asia, the middle east and africa.
These two establishments are very fierce competitors in the beverage industry and incessantly compete with one another with the main objective of. Factors such as competitors, market size, and trends in the industry affect cocacola and its strategic decision making. This multinational corporation is known for its unbeatable niche in the industry. It is important to specify that pepsico portfolio comprises 22 brands including pepsicola, lays, mountain dew, gatorade, tropicana and others, and the table 2 above specifies pepsico target customer segment in general by focusing on the common characteristics of positioning of brands within pepsico portfolio.
Jul 20, 2019 below presented is the pepsico swot analysis strengths, weaknesses, opportunities, and threats as of 2019. Strength, weakness, opportunity, and threat swot analysis. Nike swot 2020 swot analysis of nike business strategy hub. His aim was creating a delicious energy boosting fountain drink that would aid in the digestion. In many cases, theyre each others only competition. Pepsi or the company is a global consumer goods company, primarily engaged in production, marketing and sales of a variety of food, snacks and beverage products. The drink was later pepsi cola after the pepsin digestive enzyme and kola nuts that were used in the recipe. Strong brand awareness nike is one of the most recognizable brands in the world as its name alone is memorable, easy to pronounce, and very unique. Aug 15, 2016 pepsico, which formed in 1965 through the merger of pepsi cola and fritolay, has roots as far back as the 1890s. Swot analysis of coca cola guide to perfect business. This makes it easier for pepsico to reach younger audiences, which also happen to be pepsicos target market.
Swot analysis of coca cola guide to perfect business strategy. The whole world has grown more and more health conscious during the recent years and it has led to a decline in sales of soda. Dominant market share out of cocacola and pepsi, the only two largest manufacturers of soft drinks in the beverage segment, coca. This swot analysis also shows pepsicos internal strengths such as their experienced management team, a competitive product line, a global marketing realm, and the continuous efforts by their research and. Pepsi swot analysis matrix step by step weighted swot.
Brand equity interbrand in 2011 awarded coca cola with the highest brand equity award. Globally, cocacola is more dominant and has a majority of the global market share. Apr, 2019 this is a detailed swot analysis of pepsi pepsico. Doc swot and pestal analysis of coca cola yousaf abbasi. Despite the large number of companies it contains, pepsico product portfolio can be described as highly focused because of the uniformity of product positioning across the whole portfolio. Below presented is the pepsico swot analysis strengths, weaknesses, opportunities, and threats as of 2019. Swot articles pepsi is one of the most famous and liked fmcg brands across the world.
Swot analysis of pepsi company 2 background of pepsico pepsico was first introduced by caleb bradham in the new bern, north carolina, united states in 1893 as brads drink. As of 2008 it ranked 26th amongst top 100 global brands. In this swot analysis, shows that why pepsi is positioned to grow and reach the top of the food and. Nov 25, 2009 central to making swot analysis effective is accurate internal analysis the identification of specific strengths and weaknesses around which sound strategy can be built.
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